These days most people clearly prefer hosted website builders such as Wix, Weebly and Jimdo due to their added simplicity. You can edit your site from different computers, no matter if it’s a Mac or PC. If you absolutely want an installable website builder software, I would recommend you check out Mobirise. The basic version is free, you only pay if you purchase one of their premium designs or extensions.
What they should improve: the aforementioned SEO flaws are pretty disappointing for a product at this price. There is no backup and restore feature, which, again, at this price point should be a given. It’s not the easiest website builder to use, other alternatives are better suited for beginners. Finally, when we tested their page speed (also an important SEO factor), it wasn’t exactly impressive. A Wix-like app store for external applications would be desirable as well. 

You can even go beyond the search engine and find out what users are searching for when on your site, what they’re clicking on when they reach specific pages, and what your most popular (and least popular content) is. This can be especially powerful for eCommerce shops, but is also relevant to blogs. Pages that don’t perform well can be expanded upon and improved to meet user needs and expectations.
GoCentral Website Builder can act as your hub, the place where your friends and contacts can see your posts, photos, videos and more. With the option to link to your Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube and Google+ on your website, your visitors can be everywhere you are on the web. Being able to cover multiple platforms gives you the opportunity to reach more people, while creating appropriate content for each of your socials (like posting all of your photos on Instagram, and tweeting about your most recent business venture on Twitter). By centrally locating all the links in one place – your new website – you are giving your website visitors a seamless experience. Linking to your social media in your website gives you an advantage in communicating with your visitors; the more they can connect with you and do so in the forum that’s most comfortable to them, the more they’ll engage with your site, and thus you or your business.
"If you are a beginner and want the easiest, most professional, web-building site - then this is the one. I cannot recommend this company highly enough. The customer support is brilliant. I am in the UK but they replied to my query on a Sunday. A wide selection of templates which are very adaptable plus new features regularly being added. Very cost-effective hosting. Simply the best. Peter Murray, CEO, Goldfella ltd."
Even if your site’s primary purpose is not to function as a blog, you may find yourself requiring one at some point (Be sure to read the how to start a blog guide for a complete overview), either to keep your visitors updated or to use as a marketing tool. SEO, for example, is something that requires the creation of content to get your website noticed by search engines. Most website builders have built-in content management systems that allow you to write and edit blog posts in your browser. These systems make it easy to create rich content on the fly.

That’s a really common question and the answer is… well, it depends. Please keep in mind that in order to work with a developer you’ll have to be prepared to have a budget of at least $1.500 and that’s the low end. For any changes and further developments, you’ll pay your developer’s hourly rate. Then there is the ongoing hosting as well as domain costs (which will be another $100 per year more or less).

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Where they should improve: Some of their templates are modern and slick looking, but most of them look a bit aged. A big limitation of the free plan is that your website will go down, every day, for one hour; if you ask me, this is a no go. It has some of the basic features and add-ons, but there are key elements missing (e.g. a blog or on-site search). When you change to a new template, all the content you had will be lost.
As website builders become more sophisticated, they are also becoming more user-friendly. Often, one of the biggest fears a person has about investing in a website builder is not knowing how to create a website. Luckily, many of the top offerings in the category are simple to use. Some companies even offer included tutorials and step-by-step instructions to complete certain tasks.
One downside of most of these services is that, should you someday want to move to another web host, you'll likely be out of luck because of the custom code they use to display your site. Only a few of the services here let you take your site to another web hosting service: The most complete example of this is Weebly, which lets you download the standard site server folders. Squarespace offers some transferability by letting you output your site in standard WordPress format. As you might expect, the same transferability holds for WordPress.com.
Copy-past customer support answers. For example, we tried asking how many users they have, how many template options, etc. Yet, they wouldn’t be transparent and answer anything, instead of responding with, “In our webtool support department we do not have access to information concerning how many clients we have.” Seems more like they just didn’t feel like finding the answer for us. And when we asked a few other standard questions, they would just give us a link for the answer. Not very professional, but at least they have a 24/7 live support.
WordPress doesn’t have the most user-friendly layout design. For example, if you want to add large slideshow at the top of your page, you may need to add a plugin or custom code snippet (if the template doesn’t have a slideshow tool pre-built into the layout).  If you want to move some content around the page, you have to edit codes.  It felt like every time we wanted to make edits to the design, we had to pay our developer to help us, since we didn’t know how to code back then.
Strikingly has its focus on one-page layouts. This can be especially interesting if you want to create a landing page, say for event registrations. Their responsive designs are indeed striking (no pun intended) and look great on mobile devices. You can either start with their ad-sponsored free plan or upgrade to the Limited ($8) or Pro plan ($16 per month). Limited also includes a 5-product online store, whereas PRO increases this limit to 300 products.
You can sell products and services on your website if you have the Online Store plan. You’ll have an online store that will allow you to add products and services, set up different types of payment methods, and even specific types of shipping. Your store will be integrated into your website as a page. You can add featured products for your visitors to scroll through, make quick purchases using PayPal and Apple Pay and promote your store/products through coupons. You can also use the same type of email marketing that is included in the Business Plus plan to send email communications to your subscribers and customers about sales in your store, coupon offers and events. Establishing a strong online commerce can boost your current sales, especially if you have a brick-and-mortar store.

Even if your site’s primary purpose is not to function as a blog, you may find yourself requiring one at some point (Be sure to read the how to start a blog guide for a complete overview), either to keep your visitors updated or to use as a marketing tool. SEO, for example, is something that requires the creation of content to get your website noticed by search engines. Most website builders have built-in content management systems that allow you to write and edit blog posts in your browser. These systems make it easy to create rich content on the fly.

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Their development speed is breathtaking, which also makes them the best website builder in our table. Hardly a month passes without Wix announcing a major new feature. Among them: Wix Bookings, a convenient self-service appointment booking system for your clients. Wix Restaurants, a (commission free) addon that lets your customers book tables, order food from you and check out your menus.

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The research for this site is exhaustive and, for the most part, understandable. Some of the detail was a bit over my head, but for those who are seriously seeking the right website builder for their needs, this is an unbeatable resource. I am wondering why WordPress is not mentioned, but perhaps it is not considered a website builder. Congratulations on a job well done, providing valuable information on a subject that often seems too complex to unravel.
On more than one occasions that we contacted their support (via email), we received an answer no earlier and no later than exactly 48h later. Also, it’s important to note that their social media channels have the latest updates in the middle of 2017. Considering these two factors it does awfully lot look like they have simply ditched the project and are barely serving their (yet) existing customers.
"We needed a simple web site creation tool. We needed to quickly and easily get an attractive web site. We needed to do all of this without having to work through a “developer.” And, since 1995, I and millions of others have been living in frustration, because that tool has never, ever existed. Never. This tool is the holy grail, a flying unicorn… the loch ness monster… rare and amazing, and something nobody has ever actually seen."
I’m using wix right now for my own personal blog. I know I don’t have my own domain name and the wix add is always on my website, however, the page can still be easily reached and I will be able to add basic content like article entries and videos. Products or merchandise and affiliate links could still also be used without having to pay a premium for a registered domain and hosting service. Pay feature may possibly be enabled as well, depending on how you set it up, so that no percentage would be deducted from sales through the site or from a sales widget.

PC and Mac website software used to be very popular – maybe you can even remember Microsoft Frontpage or Macromedia Dreamweaver, as it used to be called. The advantage of such programs is that you typically pay (a larger amount) upfront and can build as many websites as you like. The downside is that you need to take care of hosting your website yourself, which incurs additional costs.
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