There are plenty of template designs in Zoho’s website creator. The downside is that only a small fraction of them are responsive. Also, they probably looked excellent five years ago but now have a bit of a dated feel. The editor itself is super easy to use and covers all basic features you can imagine. Using Zoho Creator you can even add dynamic content blocks to your site. Also, you have full access to the HTML and CSS of your website. All in all, a very decent product, especially if you work with other Zoho products.
Site123 claims to be “by far” the easiest website builder, and while their tool is certainly not too difficult to use, we’d say that there are even more user-friendly ones. What’s great about their builder is that they have some pretty good looking themes that are all responsive. Paid plans start at $9.80 per month and include a basic ecommerce store as well as an email marketing tool. Be prepared to receive multiple daily emails after signing up. Free websites show a little banner stripe at the bottom of the page.
Absolutely. You have the option to customize your website based on your business needs. You can add site content wherever you’d like in a variety of sections; from multiple site pages, to scrollable sections that you can add to each of those pages, to a gallery of images, menus and price lists, and YouTube or Vimeo videos. Each section in your website is customizable as well, from the name of the page, to your website’s navigation bar. You’ll also have the ability to change text colors, styles and font. It’s important to have a mobile and desktop-friendly website. With Website Builder you’ll be able to choose tablet and desktop layouts to give your visitors the experience you want them to have.
Accept online payments/set up an online store: On some builders like SITE123 and Strikingly, you can create an online store on the free plan, and sell one or two items, but to sell any more you have to upgrade. On some you can create a store, but you must be on a paid plan to actually accept payments through your website, (like Wix). Others won’t let you create a store at all unless you’re paying, such as Weebly. So it varies, but one thing remains the same: in order to have a successful and scalable online store you will need to upgrade to a paid plan sooner or later. Once you’re on a paid plan you can unlock features such as connecting different payment types, (for example PayPal, credit/debit cards etc), get rid of transaction fees, track and manage your inventory, and more!
Just from these features it’s easy to see how it’s worth upgrading to unlock the best for your website. And the good news is, it won’t cost you an arm and a leg! Most basic plans start from around $5 a month. Moving from a free plan to a basic plan is a really affordable way of growing your site and adding these great features to maximise your online presence.
I think you should consider mentioning some of the options available for the open source version of WordPress (WordPress.org). The most notable option we have now I think is the page builder plugin Elementor from Pojo. The free version has tons of widgets one could use to build a responsive website for free without touching a line of code. I believe the space in WordPress.org is no longer for just for Developers. Anyone in the beginner stage can build sites on WordPress with much more flexibility than anything like WIX could ever offer since they are a closed platform. Mathew from LaunchParty has provided an amazing FREE course that will guide you how to build amazing sites with WordPress and Elementor. And he even provides you with amazing Elementor templates that you can use. Lastly, please note that not every thing that is meant to be sustainable is truly free. Last time I checked, in order to have a proper website with WIX, it was only free when you use their domain extension. If you ever wanted to remove WIX from the domain name, then you would have to pay for that. On the other hand, WordPress.org is open source, meaning free. But hosting is not, neither is your own domain name. There are many WordPress plugins that are worth paying for as well, including Elementor as well as others that will handle other important features such security.
Trouble is, and I’ve tried to navigate quite a few, but within minutes, as a complete Luddite – I get completely bogged down. I even managed to make a mess of the WordPress option. All I need is the most basic site with detail and a pic of my book. I don’t need a pay page and am happy just to direct people to Amazon etc. should they wish to purchase. Even writing this I feel sure you have covered everything I am asking here. But could you offer some suggestions on the best way forward? I should add here (and I know there would be options for me should money not be a problem) that unfortunately throwing a lot of money at this is (unfortunately) not an option. 

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Connect a custom domain: On a free plan your website address will look something like this: https://mysite.strikingly.com or https://joebloggs.wixsite.com/mysite. These web addresses can be long, confusing, and difficult to find if you’re a visitor searching for your site online. A custom domain allows you to choose a more personalized address, such as www.mysite.com which is a lot better for promoting a brand and getting found by potential visitors to your website! Even if you buy a new domain for your site or already own one that you want to transfer, you will need to be on a paid plan to actually connect and use it as the address for your website. Usually you can buy and connect your custom domain on the cheapest upgrade available, such as Weebly’s ‘Connect’ plan, so it’s an affordable option.
Mobile friendly and responsive design means that you don’t need to know how to code — this could even be your first time working with a domain — and setting up your new site requires only a few steps. GoCentral Website Builder is designed to generate style choices that you can quickly review and chose without diving into your site’s settings. This will give your visitor an enjoyable experience that feels natural from either a desktop or mobile device.
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