What we liked: It’s cool that both their website builder and WordPress are supported for website creation. You can actually connect a domain name you purchased elsewhere with the free version. They have almost 200 templates to choose from and they are categorized by industry. Although their templates aren’t responsive, you can create dedicated versions of your site that will adapt to desktops, tablets and mobiles. Interestingly, they offer a way to easily create multilingual sites. And if you are a backup paranoid, be at rest: you’ll be able to download backups and even restore them.

Just from these features it’s easy to see how it’s worth upgrading to unlock the best for your website. And the good news is, it won’t cost you an arm and a leg! Most basic plans start from around $5 a month. Moving from a free plan to a basic plan is a really affordable way of growing your site and adding these great features to maximise your online presence.


The list on the top of this page was compiled after an extensive review process. All of the good and bad components of each website builder were considered and used to create a grade system on a scale of ten. We even included a star rating system so that users can share their assessments with us and our readers. Although Wix has our most favorable score, it is not necessarily suited to every user (check Weebly also). We encourage you to read up and determine which one best suits your needs.
When you install WordPress, a default theme is installed. Of course, you can stick with that one if you want, but that’s no fun. You want to install a theme that reflects who you are and what you do. If you’re an elegant person, your theme should be elegant. If you’re a punk rocker, choose a punk rock theme. You’ve got thousands of options on WordPress.
Things to look as you vet hosts for ecommerce include drag-and-drop store builders, Secure Socket Layer (SSL) software for safeguarding financial transactions, and email marketing plug-ins, so that you don't have to work with an outside vendor to promote your business. There's nothing wrong per se with using an unconnected marketing service, but anything that adds convenience means more time to spend on the rest of your business. For more in-depth advice on getting started selling online, you should consider our story on the 6 Factors Companies Need to Consider When Choosing a Web Host.
Webs.com is one of the only free website builders to have an integrated membership function. What is this? It basically means that your visitors can sign up to be members directly through Webs.com using their very own Members app, and you can view, manage, and interact with your members through your Webs.com dashboard (like your own control center). This is instead of bringing in a third party to manage your membership sign ups – for example having to install an external app, which can get complicated!
If you prefer a more traditional URL, you'll need to purchase one from the likes of GoDaddy or Namecheap. Domain name pricing can range from extremely cheap to extremely expensive, depending on whether or not domain squatters are looking to flip a valuable piece of online real estate. You'll want to get something short but evocative and catchy, and depending on what you do, you may find that many of your first choices are taken by either other legit domains, or by squatters who've scooped up the names as an investment. For more, please read How to Register a Domain Name.
SITE123 is more basic compared to Wix and Weebly, but it’s still got a lot to offer! As well as the standard features seen across all three free builders, SITE123 allows you to create an ecommerce store on the free version! You can only accept offline payments (for example you enter a phone number or wire transfer details), but if you upgrade you can connect online methods such as PayPal.
Absolutely. You have the option to customize your website based on your business needs. You can add site content wherever you’d like in a variety of sections; from multiple site pages, to scrollable sections that you can add to each of those pages, to a gallery of images, menus and price lists, and YouTube or Vimeo videos. Each section in your website is customizable as well, from the name of the page, to your website’s navigation bar. You’ll also have the ability to change text colors, styles and font. It’s important to have a mobile and desktop-friendly website. With Website Builder you’ll be able to choose tablet and desktop layouts to give your visitors the experience you want them to have.
Several of the services included here offer free options, too. If you choose that path, however, your site will include branding from the provider, which necessarily makes your site less impressive to savvy surfers—and shoppers. Free offerings vary greatly in the amount of storage and bandwidth they allow, so read the small print to find out how much you get with each provider. Weebly, Wix, and WordPress.com are among the most generous with their free offerings, if that's the way you want to go.
Advanced marketing tools: Marketing is a massive part of promoting your website – whether it’s your own portfolio, brand, or business, you want people to find you! While free plans do often have basic marketing or newsletter tools, if you’re paying then you will have access to much more advanced marketing tools such as email campaigns and better site analysis and statistics. This way you can reach out to your visitors and then track how successful your campaigns have been to help spread the word!
Accept online payments/set up an online store: On some builders like SITE123 and Strikingly, you can create an online store on the free plan, and sell one or two items, but to sell any more you have to upgrade. On some you can create a store, but you must be on a paid plan to actually accept payments through your website, (like Wix). Others won’t let you create a store at all unless you’re paying, such as Weebly. So it varies, but one thing remains the same: in order to have a successful and scalable online store you will need to upgrade to a paid plan sooner or later. Once you’re on a paid plan you can unlock features such as connecting different payment types, (for example PayPal, credit/debit cards etc), get rid of transaction fees, track and manage your inventory, and more!

Site123 claims to be “by far” the easiest website builder, and while their tool is certainly not too difficult to use, we’d say that there are even more user-friendly ones. What’s great about their builder is that they have some pretty good looking themes that are all responsive. Paid plans start at $9.80 per month and include a basic ecommerce store as well as an email marketing tool. Be prepared to receive multiple daily emails after signing up. Free websites show a little banner stripe at the bottom of the page.


WordPress is not an all-in-one package. It’s a Content Management System (CMS). A CMS allows you to create and organize digital content. Other elements like hosting and domain registration are best done separately. It’s up to you to bring these together in service of a WordPress site. This isn’t nearly as complicated as you might think, but it’s not the easiest way to make a website. We wouldn’t recommend it to people uncomfortable with technology.
Hey thank you so much for this article! It was really helpful. I do have a question regarding what platform I should use for my business venture though. I currently have a premium plan with Wix that I use to promote myself as an artist/ performer. I have loved working with Wix, but I am starting a marketing business online and want something that allows me to build websites for other businesses quickly, and be able to do a broad range of things since I would be building for other people I would need that flexibility. Also does Wix or WordPress offer any sort of click funnel? Thank you and look forward to hearing from you soon.
A blog should be about something you love, but it should also be an interest shared by other users as well. You can find out what categories people are interested in by using a keyword research tool and from there you can create customized content that your readers will find fresh and relevant. There is a world of information out there just waiting to be discussed. Why shouldn’t you be the one leading the discussion?
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