Hey thank you so much for this article! It was really helpful. I do have a question regarding what platform I should use for my business venture though. I currently have a premium plan with Wix that I use to promote myself as an artist/ performer. I have loved working with Wix, but I am starting a marketing business online and want something that allows me to build websites for other businesses quickly, and be able to do a broad range of things since I would be building for other people I would need that flexibility. Also does Wix or WordPress offer any sort of click funnel? Thank you and look forward to hearing from you soon.
Hi Chad, Thanks for the great feedback I'm so glad you found it interesting! Depending on the level, scale and budget of your business, I would recommend using Wix. The Wix Bookings App means you can take bookings 24/7, accept secure payments, offer appointments, classes, workshops etc., sync with your Google Calendar, send out auto-reminder emails to clients, and manage your business right from your phone with the Wix Mobile App. You can use Wix Bookings for free, but you will need to sign up to a Business Premium Plan to accept payments through your site, and unlock other advanced features. The cheapest Business plan is the Business Basic plan at $20 a month. You can read our Wix Pricing Review for a full look at each plan. If you wanted a more ecommerce focused builder, check out Shopify or BigCommerce. Both are specialized ecommerce builders which have powerful tools to grow and support your business. While they are more focused on physical goods, you can download apps and use their in-built features to sell services and digital goods. You can read our in-depth reviews on each by following the links. Hope that helps and best of luck with the business, Lucy

Graphic design, like coding, is another skill that few are experts in. Website builders feature templates with modern styles and visually appealing designs that are tried and true. While they may follow a certain “look,” they often conform to the desires of contemporary web users. They also convey a level of professionalism that may be difficult to reproduce without a large investment.

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I just wanted to thank you for your execellant review of the web builders. I am a professional Art Director who at my clients requests, needs to start building sites for them. I started a site for a film Director last year who wanted to feature his personal photography. So at the time, I used Square Space which seemed to be very versitle, however, I was never able to finish the site due to other job commitments. I have now been hired to design/build a site for a wonderful luthier. So I think I am going to go with WIX per your review. (Unless you think SP would be better.) please let me know and thanks again!!!!
The best way to begin your search is to sort the themes by category. If you are opening an eCommerce store (using Bigcommerce for example), there is no reason to browse through blog-optimized themes. Most online website creation services use categories like portfolios, online shops, and blogs to differentiate their templates. Some go even further by creating more specific categories like sites designed to showcase bakeries or sell sunglasses.
If those template customizations don’t look like enough for you (though if you’re building your first website, they will be), you might want to think about building your website on an open source platform like WordPress.org. You will get more flexibility, but if you’re not a coder, learning WordPress takes a lot of time — especially compared to drag-and-drop builders.

Where they should improve: Some of their templates are modern and slick looking, but most of them look a bit aged. A big limitation of the free plan is that your website will go down, every day, for one hour; if you ask me, this is a no go. It has some of the basic features and add-ons, but there are key elements missing (e.g. a blog or on-site search). When you change to a new template, all the content you had will be lost.
On more than one occasions that we contacted their support (via email), we received an answer no earlier and no later than exactly 48h later. Also, it’s important to note that their social media channels have the latest updates in the middle of 2017. Considering these two factors it does awfully lot look like they have simply ditched the project and are barely serving their (yet) existing customers.
Graphic design, like coding, is another skill that few are experts in. Website builders feature templates with modern styles and visually appealing designs that are tried and true. While they may follow a certain “look,” they often conform to the desires of contemporary web users. They also convey a level of professionalism that may be difficult to reproduce without a large investment.
I hear your pain. I know creating a website can be daunting, especially to someone who has never ventured into the online world, but let me assure you that it is really quite simple. If you don’t want to head down the road of building your own self hosted WordPress site, then I would suggest signing up to WordPress.com. This is the free version of WordPress where you can get your site up and running in no time and with no costs whatsoever. Sounds like you just need a no frills, no bells, no whistles type of website. If that’s the case then WordPress.com could be the option for you.

PC and Mac website software used to be very popular – maybe you can even remember Microsoft Frontpage or Macromedia Dreamweaver, as it used to be called. The advantage of such programs is that you typically pay (a larger amount) upfront and can build as many websites as you like. The downside is that you need to take care of hosting your website yourself, which incurs additional costs.


There are plenty of template designs in Zoho’s website creator. The downside is that only a small fraction of them are responsive. Also, they probably looked excellent five years ago but now have a bit of a dated feel. The editor itself is super easy to use and covers all basic features you can imagine. Using Zoho Creator you can even add dynamic content blocks to your site. Also, you have full access to the HTML and CSS of your website. All in all, a very decent product, especially if you work with other Zoho products.

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Doodlekit is one of the most unusable and unintuitive website builders on the market. Editing the limited number of templates is confusing and convoluted and taking advantage of the advertised features is more trouble than it’s worth. Despite my extensive history with site builders and web design, I found myself confused and frustrated when trying to make even the simplest changes on my Doodlekit website.

Wix supplies built-in Google Analytics to monitor your site, and even offers additional apps for individual preferences. If you want, Wix can even design your site for you. The biggest downside of Wix's free version is it doesn't come ad-free, and each page of your site will have a prominent Wix ad. Ad-free is only an option if you pay for the premium version. 
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